Privacy Policy

This Privacy Policy describes how **Her Couture** collects, uses, stores, and protects your personal information when you visit or make a purchase from our website. We are committed to ensuring the privacy and security of your data in accordance with the legal framework governing data protection and e-commerce in India.

1. Information We Collect and Consent

1.1. Personal Information

We collect information you provide directly to us when you register, place an order, or contact customer service. This includes:

• Order Information: Your name, billing address, shipping address, email address, and phone number.
• Financial Information: Payment details (like credit/debit card numbers) are processed securely by our trusted payment gateway partners and are **not stored** directly on our servers.

1.2. Lawful and Explicit Consent

We will only process your Personal Information when we have your **explicit, informed, and unambiguous consent**, which is provided through a clear affirmative action (e.g., ticking a box or clicking an 'I Agree' button) at the time of collection or purchase. You have the right to withdraw this consent at any time.

2. How We Use Your Information

We use the collected information strictly for the purposes specified below:

• To **process and fulfill your purchases**, including payment verification, delivery, and invoicing.
• To communicate with you regarding your order status, exchanges, or customer support queries.
• To enhance and improve the functionality and security of our website.
• To send you promotional communications about our products and offers, **only if you have opted-in**.

3. Sharing and Disclosure of Data

Your personal data is treated with strict confidentiality. We may share your data only with third parties essential for the functioning of our service, such as:

• **Logistics Partners:** To arrange shipping and delivery of your products.
• **Payment Processors:** To securely manage your transactions.
• **Legal Compliance:** If we are legally required to disclose information to government authorities or law enforcement agencies for verification, investigation, or prosecution purposes.

4. Data Security and Retention

We employ **reasonable security practices and procedures** to protect your Personal Information from unauthorized access, loss, misuse, or alteration. We maintain physical, electronic, and procedural safeguards in line with industry standards.

We retain your Personal Information only for the period necessary to fulfill the purposes outlined in this policy, or as mandated by law in India.

5. Your Rights Regarding Your Data

As a user, you have the right to:

• **Access** the Personal Information we hold about you.
• Request the **correction** or **deletion** of your data, subject to any legal obligations for data retention.
• **Withdraw your consent** for data processing at any time.

Last Updated: September 2025